Mountaineer United Soccer Club (MUSC) and Nike are pleased to announce a four-year agreement that will make Nike the exclusive athletic apparel and footwear provider for MUSC.
“Nike is a powerhouse sports branding leader and a marketing innovator on a global scale. Our partnership with Nike will continue to drive MUSC’s evolution for years to come,” said Stephen Stire, Chief Executive Officer of MUSC.
“As a Nike Partner Club, MUSC will have access to Nike’s vast resources, such as Nike ID camps, coaching support and education for our staff," said Whitey McDaniel, MUSC’s President. "In addition, the Club’s top teams will have preferred access to the top youth soccer tournaments in the United States, including, among others, the prestigious Surf Cup in San Diego, California, and the Dallas Cup,” added McDaniel. "These tournaments will give the Club’s top athletes exposure to the premier collegiate soccer programs in the country.” MUSC is the only Nike Soccer Partner Club in Morgantown, WV.
Nike’s global soccer footprint is enviable. Their relationships on the international scene include: the United States national teams, and national teams from the Netherlands, Brazil, and France. On the club level, Nike has partnered with FC Barcelona, Juventus, Inter Milan, Club America, Boca Juniors, Arsenal and reigning Taça Libertadores champion Corinthians.
Bryan Towns, the Director of MUSC Academy (Competitive Travel) Division noted “The Nike partnership is transformational for soccer in our region, the Soccer Club and its athletes. Our alliance with Nike reflects the Club’s commitment to provide our young athletes with the best resources, as they work to maximize their potential, as athletes and as young adults. Over the last few years, the Club has doubled in size; our teams are now winning tournaments and State titles."
The Nike Grind Program was especially appealing to Doug Sharpe, MUSC’s Director of Operations. Nike Grind – a raw material made from recycled athletic shoes and Nike manufacturing scrap – can be used in all types of surfaces. Nike Grind is a cutting-edge option for synthetic turf needs. Sole Revolution is a field infill created from 100 percent Nike Grind Rubber, giving it premium physical and chemical characteristics. Durable, environmentally sensitive, and meeting the highest industry standards, Sole Revolution with Nike Grind can be used in all kinds of synthetic turf projects.
“Ultimately, the goal of MUSC is to be unique. From a marketing standpoint, all of the soccer clubs look the same. Most clubs have the same color schemes and there is too much overlap in uniform styles. Being unique is extremely important to us and our athletes will be extremely excited when they see the customized state of the art uniforms Nike is putting together for us” says, Rob Wolfe who is MUSC’s Director of Sponsorships and Tournaments. The Club will compete in Nike apparel beginning with the fall, 2013 playing season.